TheLoyaltyCo Australia
Loyalty programs, branded guest apps and a white-label platform for restaurants, bars, pubs and hotels, from Sydney to Perth and the Top End.
(01)Who we are
Digital solutions for hospitality, built by people who have run the floor. We design loyalty that earns the next visit, and the technology that makes it effortless for your team.
(02)Two ways to work with us
Route 01 Managed service
Strategy, program design, a branded app, integrations, campaigns and reporting, delivered and run by our team. You focus on the floor, we keep guests coming back.
Route 02 White-label platform
Take the platform behind TheLoyaltyCo and put your name on every screen. Run it for your venues, your group or your own clients, with our modules and support underneath.
(03)Loyalty mechanics
Four proven mechanics, combined to suit how your guests actually behave. A coffee regular in Fitzroy and a beach club member on the Gold Coast want different things.
Earn on every visit, climb tiers, unlock recognition guests can feel at the door.
Spend credit that lives in the app and pulls the next visit forward.
Annual or monthly clubs with real benefits, from priority bookings to member pricing.
Unexpected rewards, birthday moments and staff-triggered gestures that build affection, not discount habits.
(04)What loyalty does
+385%
average visits from loyalty members
+18%
spend per head
+344%
revenue per guest
50%
of members redeem every year, and 73% of those come back more than once
Results reported across TheLoyaltyCo programs. Your opportunity is modelled in AUD on your own covers and spend during discovery.
(05)The platform
The same platform powers our managed programs and our white-label licences. Pick the modules you need, then grow.
Points, tiers, cashback, stamps, paid membership and rewards rules you control.
Native booking flow or connection to your reservation platform.
Segments, journeys, push, email and SMS from one place.
Revenue, cohorts, redemption and app usage, venue by venue.
Your branded iOS and Android app, published under your developer accounts.
Join and earn in the browser, no app download needed.
Operators manage offers, rewards and members without a ticket.
REST API and webhooks to plug the engine into your own product.
(06)Areas we serve
Sydney, Newcastle, Wollongong, Central Coast, Byron Bay
Melbourne, Geelong, Ballarat, Bendigo, Mornington Peninsula
Brisbane, Gold Coast, Sunshine Coast, Cairns, Townsville, Toowoomba
Perth, Fremantle, Margaret River, Bunbury
Adelaide, Barossa, McLaren Vale
Hobart, Launceston
Canberra
Darwin, Alice Springs
(07)Selected work
Our work spans London, Dubai and Ibiza. Australian case studies will sit here as programs launch.
(08)How it works
We map your venues, guests, systems and goals, and model the opportunity in AUD on your covers.
Program mechanics, brand, app journeys and the data you want to own.
POS, booking, payments and CRM connected and tested with your team.
Staff training, launch campaigns and app store release.
Ongoing campaigns, reporting and optimisation, by us or by you.
Integrations available today. Australian POS and booking partners confirmed on request.
“Loyalty is not a points table. It is the reason someone chooses your room over the one next door, and we build the technology that earns it.”
(09)Quick answers
TheLoyaltyCo Australia is the Australian arm of TheLoyaltyCo, a hospitality technology company that builds loyalty programs, branded guest apps and a white-label loyalty platform for restaurants, bars, pubs, hotels and venue groups.
Route 01 is a managed service: we design, build and run your loyalty program and app for you. Route 02 is a white-label licence: you license the platform and run it under your own brand, for your venues or your own clients.
All of Australia: New South Wales, Victoria, Queensland, Western Australia, South Australia, Tasmania, the Australian Capital Territory and the Northern Territory, from capital cities to regional and coastal venues.
Points and tiers, a cashback wallet, paid membership and surprise and delight rewards, combined to suit how your guests behave.
The platform integrates with leading POS, booking and payment providers. Tell us which systems you run in Australia and we will confirm the integration.
Pricing is quoted in AUD. Managed programs are scoped to your venues, and white-label licences are priced by modules, venues and brands.
Have us run your loyalty program end to end, or license the platform under your own brand. Either way, you get a team that has worked inside hospitality.
